Corporate communication pr basics

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Corporate communication pr basics

Posted in Blog Q: Tell me about your path to digital editor, Corporate communication pr basics well as arts editor, at Charlotte Magazine.

I moved here 4 years ago as a freelancer. So pretty much my day to day is to manage all the web editorial projects; assign stories to freelancers on the digital side; manage our digital outlets; to help translate the product from print to web and to try to amplify the things that work in print—while also living this life as an arts writer.

I also maintain a career as a freelance arts journalist and critic for a few national publications. Most people do this in reverse, but I was a national arts critic before I was a local one. I was a local arts journalist in newspapers and online for a number of years, too.

The big question is, out of all the hats you wear, which is your favorite? I really enjoy working with people. Charlotte magazine has been around for almost 50 years now.

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I enjoy all of it. But I am very lucky to be able to do them all together. As a kid, from the moment I gripped a pencil to high school, I wanted to be a comic book artist. Then at one point I gravitated to this magazine called Wizard: The Guide to Comics. I was into marching band, theatre, art club, all these different areas of the arts.

I felt like I had a knack for sharing the arts with folks in a conversational way. If you have an interest in visual arts, go to the free Uptown crawl.

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It is the third Thursday of every month and they have a trolley that goes in between each museum or gallery on the line-up. Otherwise, look for the galleries or programs in the pockets of Charlotte: For theater, I would say it depends on what you are in to.

We have these big musicals, national touring productions, that run at Belk Theater. But Blumenthal also rents out its smaller theaters to local productions and troupes.

Corporate communication pr basics

Switching gears slightly, because of your print and digital side, what are your thoughts on print form as far as dying and going away?

There is a lot of strength in print, and we need to lean on those strengths. I think what people are finding now is that you have to make a lot more cutthroat decisions about what goes where, where to allocate resources. You also must understand which stories are worth giving which treatment.

We are always analyzing what works where.

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Sure, print is not in the same place as it was when I was reading Wizard Magazine as a kid, but there is just something about reading it in your hands that is different and part of our job is to make it worth it for you. Like a book, you keep coming back to them and hold on to them.

And I think we have that mindset sometimes — what are the things that are going to make me want to revisit it? As a side note — Andy mentioned: What is one thing that you want people to know about you?

Everyone deserves that opportunity to express. And I want people to tell me about what excites them. What am I not covering?

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In , CVS opened its first stores with pharmacy departments in Rhode Island. In We asked 17 communications professionals to share their thoughts about what PR trends they think will be prominent in Here’s what they said: “There will be greater accountability than ever before.

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