Guardian careers copywriting a book

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Guardian careers copywriting a book

Share via Email What does it take to write copy people will remember? Commenter FrancescaH is also losing track of the tales she's heard about what fellow prospective advertising copywriters have been doing to get their portfolio under the nose of a creative director.


The kind of attention-grabbing approaches she's heard of include people knitting their own covering letter - rather time-consuming, though admittedly impressive, in our opinion - or dressing up as a witch to deliver their application.

Up against this type of competition, she wondered if demonstrating her creativity in job applications would be the best way to get them seen by the right people.

Admission selection is based on the following 5 requirements:

It's what's inside that is important, they said. Although a little window dressing apparently wouldn't hurt Andy Bolter, creative director and co-owner of communications agency Pepper, explained: So anything, a pink envelope would help.

guardian careers copywriting a book

On the flipside, there is nothing worse than a badly laid out, or gimmicky CV. Make it clear and make it succinct. Head of web copy specialists The Writing Agency Geoff Pattison says if you don't already have contacts to capitalise on, you'll have to be persistent by cold calling dozens of businesses to drum up enough work to make a living.

But, what else will land you work and impress employers?

Sales and Marketing

Our experts will be offering an insight into the different types of agencies and roles, and discussing the skills you'll need. Join them between 1pm and 3pm, or post your question below. This content was brought to you by Guardian Professional.

Laurence Blume runs his own copywriting website and writes a leading blog on the industry. Ben Locker is head of a UK copywriting agency specialising in business-to-business and online copywriting.

Nick Ward is a copywriter and strategist at Cubo Groupan integrated marketing agency.

By the book: six ways to break into publishing | Guardian Careers | The Guardian

His career in copywriting began inafter he graduated with a degree in Fine Art. Helen Gilchrist is a founding partner of creative copywriting agency Stranger Collective LLP and has 11 years experience as a copywriter, journalist, editor and publisher.

Colm O'Gaora is a senior copywriter at Ogilvy Dublin. He specialises in digital, direct and activation and has worked on numerous campaigns for clients such as Cadbury, Kellogg's, AXA, Lucozade, Ford and Vodafone.

Simon Jones is co-founder and managing director of Ink Copywriters. He cut his teeth at a top ten London design agency and his copywriting experience covers everything from corporate reports to web copy.

In recent years he has specialised in journalistic style projects, in-depth customer communications and brand tone of voice development. Nick Padmore started out as a copywriter, working with brands like Coca-Cola and Nintendo.

He's now a senior writer at The Writera writing and brand language consultancy. Harriette Hobbs is client director at language specialists Stratton Craig.

General guidelines Share via Email Copywriters are increasingly in demand as companies need quality content.
Marketing careers | Page 2 of 3 | Careers | The Guardian Share via Email Laurence Blume, worked on a the Guardian account as an advertising agency copywriter for five years.

The agency offers copywriting expertise in areas such as tone of voice development, brand positioning, written communications training, social media, digital copy and content strategy.Apply for copywriter jobs on Guardian Jobs.

Find copywriter vacancies available to apply for, working full time or part time. Copywriter Jobs. Communications Executive needed with strong copywriting and content creation skills for a fabulous property company in Central London.

View details. Apply for copywriting jobs on Guardian Jobs. Find copywriting vacancies available to apply for, working full time or part time. Guardian Careers By the book: six ways to break into publishing Contact publishers and editors directly and remember publishing is bigger than just editorial, says our expert panel.

This content is brought to you by Guardian Professional.

10 top tips for being a successful copywriter | Guardian Careers | The Guardian

To get more content and advice like this direct to your inbox, sign up for our weekly Careers update. Find out more about copywriting as a career choice and get live career advice from a panel of experts.

Join our live Q&A on Wednesday 11 January from 1pm. Previous commercial experience within a marketing-focused company is useful for copywriting, while certain careers (such as journalism) are a natural entry point.

Live Q&A: Routes into copywriting | Guardian Careers | The Guardian