Worse than the cover, worse than the writing in the book itself, there are a lot of blurbs on Amazon that are pretty near atrocious. I include my own books in this category. Writing a decent blurb is an artform totally separate from writing a book.
Classically, a blurb is an excerpt of a larger review written by a reviewer, publisher, or fan. Authors frequently create ones for each other, trading quotes that can be used on book jackets and in promotional materials.
These statements are often used again and again in promotional materials, and they may become extremely familiar to members of the public. Ad In addition to being used in the packaging for products like books, music albums, and movies, blurbs can also be used in posters, radio and television ads, and publicity packets sent out to journalists.
They can appear in magazines and newspapers, as part of legitimate advertising or as sidebars in articles about the work being blurbed. Most are designed to convey the idea that the work is groundbreaking, unique, and excellent, leading people to conclude that they need to read, see, or listen to it immediately.
Some have gone in the opposite direction, capitalizing on shock value to draw people in with quotes that emphasize that the creative work is horrific, bizarre, or totally unexpected.
It's hard to get very much information about something from these short quotes, which is part of the point. The blurb is the hook that draws someone in, hopefully leading that person to decide to pay for the creative work being advertised.
Movie posters often use them very adroitly, and they are also used to advertise plays, television series, art shows, and a wide variety of other creative works. While people are fond of saying that a book can't be judged by its cover, blurbs are actually designed to encourage people to do just that.
For those who are curious, the practice of using such quotes dates towhen one first appeared on a book distributed to attendees of a publishing conference. The convention quickly caught on, and now it is routine to use such quotes in advertising materials. The inability to secure a good blurb can be a very bad sign for a new creative work.How To Write Back Blurb For Your Book.
November 16, by Joanna Penn.
Do you have any tips for improving the ‘Pentecost' blurb? Or any tips for writing blurb in general? Photos done in I know I’m late in reading this but I’m struggling to write my blurb for book 3 which is only a novella!
LOLOl. I think because there is less. A Simple Outline for Writing a Killer Book Blurb September 25, September 25, ~ Kaitlin Hillerich In my last post, I mentioned that I’ve been working on a novella (and shared some reasons why you should write one of your own!
Many authors write the book blurb as an afterthought. But it is the single most important piece of writing you will do on your book.
Here are some tips on what you can do to boost a book's sales with its blurb. Writing a short book blurb is not only fun, but great practice for writing promotional copy of any kind.
This article gives you simple steps to follow to write a book blurb, and gives examples of both fiction and non-fiction back cover blurbs. What is a back book cover blurb? Before we get into why most authors hate writing their back book cover blurb, let’s clarify what it actually is.
In a nutshell, it’s the odd words on the back cover of your book that describes the book to the reader.
Sep 25, · A Simple Outline for Writing a Killer Book Blurb September 25, September 25, ~ Kaitlin Hillerich In my last post, I mentioned that I’ve been working on a novella (and shared some reasons why you should write one of your own!